Email marketing is a powerful form of promotion. The best way to do this is to build up your opt-in list and mass mail to them via an autoresponder. You can build up your list easily with a free newsletter. The other way is to set up information links leading to mailers on your website. You can also build a list by a lead generation site, which will have mailers set up to begin your email campaigns.
• Your actual messages should be in HTML and text, as there are many email clients who still do not accept HTML.
• Use an autoresponer to mail out your messages to save your time.
• Spam check your mail before you send it out so that you can get by the Spam filters and ISP blocks. Good autoresponders will sometimes provide you with a Spam checker.
• Always include your email signature file in every email you send out.
• Be compliant with the Can Spam Laws and include your physical address and name in every email. Also do not forget to provide an unsubscribe link when advertising to your lists.
• You can use short articles and information about a product to send to potential customers and clients to help you close the sale. There is a free website MoreNiche that provides free weekly content. You can modify and use this content for quick and easy promotions and for help to close the deal.
Your email signature file: You should not make it more than 5 lines. It should include; your name, your company name, a free offer like your free newsletter, and of course your URL.
With these points in mind you will be able to make a successful and effective email campaign, which will help you to close more deals and make more sales.
